Progressive moto club
Influencer Campaign
Being the nation’s #1 motorcycle insurer, we decided it was time to shake up the perception about motorcycle clubs.
Enter Progressive Moto Club: An inclusive, not exclusive, group built on authentic storytelling from real riders.
We teamed up with some of the most respected influencers in the biking community to share their experiences through the lens of a new club. Our club. The Progressive Moto Club.
The result? Six percent growth on the @ProgressiveMC Instagram account, a 16 percent engagement rate, and over 90,000 impressions, all as of 2/19/2019.
Oh, we equipped them with some pretty sweet custom-made swag, too.
