Snapshot Road Test^®

Multi-channel Campaign

In the insurance industry, UBI is all the rage. What’s UBI, you ask? It’s usage-based insurance—a type of car insurance that personalizes rates based on actual driving habits. Progressive has become the third-largest auto insurer in part by staying innovative and giving consumers what they want, so it was a no-brainer to bring UBI to our customers. And the team in ninety6 rolled up our sleeves to roll out Snapshot Road Test.

A consumer-targeted, multifaceted campaign to help safe drivers save, Snapshot Road Test’s design and messaging was built by ninety6 from the ground up. Our in-house writers, designers, production specialists, video team, and more all had a hand in making this unique try-before-you-buy consumer incentive.

Snapshot Road Test was launched on multiple marketing platforms. Video, paid social, display ads, email, direct mail, and even push notifications were all created in this one-of-a-kind project.